Welcome to Dubai — a global crossroads where ambition, innovation, and hospitality excellence come together. As we look ahead to EMEA CHRIE 2026, discover the energy and opportunity of one of the world’s most dynamic cities.

Situated at the heart of the EMEA region, Dubai is renowned for its visionary leadership, world-class hospitality infrastructure, and commitment to innovation. The city seamlessly blends rich cultural heritage with bold modern development, creating an inspiring setting for meaningful dialogue, collaboration, and knowledge exchange.

EMEA CHRIE 2026 will offer a truly memorable experience, set against a backdrop of iconic architecture, diverse culinary experiences, and a thriving hospitality ecosystem. From luxury hotels and cutting-edge tourism concepts to cultural districts and desert landscapes, Dubai provides a compelling environment to explore the evolving future of hospitality education and industry practice.

Join us in Dubai for EMEA CHRIE 2026 — where global perspectives meet regional insight, and where hospitality leaders, educators, and innovators connect to shape what’s next. Your journey into the future of hospitality begins here, in Dubai.

Theme overview

BEYOND THE MAP: DEFINING THE FUTURE OF TOURISM

Beyond the Map invites us to rethink tourism and hospitality beyond borders. It explores how innovation, quality, talent, and collaboration can create seamless, meaningful travel experiences across the entire journey.

As the first EMEA CHRIE Conference, this landmark event brings global perspectives together to challenge conventions and shape the future of hospitality and tourism.

Hosted in Dubai, a city defined by vision and transformation, the conference focuses on moving beyond competition toward connection—aligning people, policy, and purpose to redefine tourism’s future.

Your Dubai Team​

The 2026 EMEA CHRIE Conference Team is here to help you!