WELCOME TO DUBAI

Dubai is one of the world’s most dynamic tourism destinations — a city where innovation, culture and ambition converge. As a global hub for travel, hospitality, events and education, Dubai provides a compelling and future-focused setting for EMEA CHRIE 2026.

Strategically positioned at the crossroads of Europe, Asia and Africa, Dubai offers exceptional global connectivity, making it easily accessible for delegates from across the EMEA region and beyond. The city’s diverse tourism ecosystem — spanning luxury hospitality, mega-events, cultural experiences, smart destination innovation and sustainability initiatives — provides a robust real-world setting for tourism education, research and industry practice.

As a host destination, Dubai strongly reflects the conference theme “Beyond the Map – Defining the Future of Tourism.” The city continues to redefine destination development, visitor experience, technology integration and talent pipelines, offering valuable context and insight for academics, researchers and industry leaders shaping the future of the sector.

What Delegates Can Experience

Academic & Research Engagement

• Exposure to a destination that actively integrates research, policy and practice in tourism development.
• Opportunities to explore emerging themes such as smart destinations, sustainability, experience design and future skills.
• A real-world context to enrich conference discussions, research collaboration and case study development.

Industry & Practice

• Insight into one of the world’s most advanced tourism and hospitality ecosystems.
• Opportunities to engage with industry leaders across hospitality, events, aviation and destination management.
• First-hand observation of how large-scale tourism strategies are planned, delivered and evolved.

Cultural & Destination Discovery

• A blend of iconic landmarks, heritage districts and contemporary cultural spaces.
• Diverse culinary experiences reflecting Dubai’s global identity.

Networking & Collaboration

• A globally connected setting that brings together educators, researchers and industry professionals.
• Informal networking opportunities supported by the city’s vibrant social and cultural scene.

Student Delegates

Bachelor’s and Master’s level students will have the opportunity to attend EMEA CHRIE 2026 through a dedicated parallel programme. This programme will feature keynote sessions, interactive learning experiences, and curated visits to key tourism and hospitality sites across Dubai, offering students valuable academic and industry exposure.

Further details on the student programme will be announced in March 2026.

Discover More

Explore Dubai’s diverse experiences, attractions and cultural offerings at visitdubai.com

Hosting EMEA CHRIE 2026 in Dubai offers delegates more than a conference location — it provides an immersive environment where academic insight, industry practice and destination innovation come together to shape the future of tourism.