CALL FOR PAPERS

The theme of the EMEA CHRIE 2026 conference is ‘Beyond the Map: Defining the Future of Tourism’. The conference committee invites you to submit a paper, poster presentation, lecturer’s lounge topic, or workshop topic within the broad theme of the conference and within the following conference tracks:

• Beyond the Map: Reimagining Tourism Marketing & the Traveller Journey
  Tourism and hospitality marketing across the full guest journey, including destination image, digital marketing, data analytics, storytelling, and loyalty.
• Beyond the Event: Experiences that Shape Place & Purpose
  Events, festivals, and experience programming as drivers of destination development, demand, reputation, and identity.
• Beyond the Workforce: Talent & Destination Reputation
  Workforce development, education, leadership, and talent retention as foundations of service excellence and competitiveness.
• Beyond Misconceptions: Women Shaping Destinations
  Women’s leadership, entrepreneurship, and influence in hospitality and tourism, with a focus on equity, inclusion, and innovation.
• Beyond the Plate: Culture, Gastronomy & Destination Identity
  Culinary tourism, gastronomy branding, food innovation, heritage, and the role of cuisine in shaping destination appeal.
• Beyond Experience: Hospitality, Quality & Trust
  Service design, quality assurance, guest satisfaction, and their impact on destination reputation and loyalty.
• Beyond Responsibility: ESG, Accessibility & Sustainability
  Sustainable and inclusive destination practices, ESG integration, governance, and long-term value creation.