Keynote Speaker
General Manager of Affini, a Tribute Portfolio Residence under Marriott International

Frauke Aoun is a forward-thinking hospitality leader recognized for shaping hotel culture through sustainability, inclusion, and purpose-driven innovation. As General Manager of Affini, a Tribute Portfolio Residence under Marriott International, she combines operational excellence with a strong commitment to environmental, social, and governance (ESG) leadership, embedding responsible practices into everyday operations and guest experiences.
In her capacity as Chair of Marriott’s ESG Council, Frauke has led initiatives that advance sustainable operations, inclusive workplace practices, and meaningful community engagement across properties. Her collaborative leadership has supported cross-functional teams in translating ESG principles into practical, measurable action. Beyond her operational role, she contributes to the wider hospitality ecosystem through advisory positions with the Dubai College of Tourism (DCT), the Responsible Hotelier Summit, and Inspiring Women in Hospitality Dubai, where she helps shape dialogue around ESG, talent development, and female advancement in the industry.
A sought-after speaker and moderator, Frauke has contributed to leading industry platforms including Arabian Travel Market and the Responsible Hoteliers Summit. Her speaking engagements focus on CSR, organizational culture, leadership through change, and empowering the next generation of hospitality professionals. Known for her authentic and pragmatic approach, she brings insights grounded in real-world leadership and lived experience.
At EMEA CHRIE, Frauke will facilitate the Inspiring Women in Hospitality panel, guiding conversations that highlight leadership journeys, industry transformation, and opportunities for future talent.

Frauke Aoun is a forward-thinking hospitality leader recognized for shaping hotel culture through sustainability, inclusion, and purpose-driven innovation. As General Manager of Affini, a Tribute Portfolio Residence under Marriott International, she combines operational excellence with a strong commitment to environmental, social, and governance (ESG) leadership, embedding responsible practices into everyday operations and guest experiences.
In her capacity as Chair of Marriott’s ESG Council, Frauke has led initiatives that advance sustainable operations, inclusive workplace practices, and meaningful community engagement across properties. Her collaborative leadership has supported cross-functional teams in translating ESG principles into practical, measurable action. Beyond her operational role, she contributes to the wider hospitality ecosystem through advisory positions with the Dubai College of Tourism (DCT), the Responsible Hotelier Summit, and Inspiring Women in Hospitality Dubai, where she helps shape dialogue around ESG, talent development, and female advancement in the industry.
A sought-after speaker and moderator, Frauke has contributed to leading industry platforms including Arabian Travel Market and the Responsible Hoteliers Summit. Her speaking engagements focus on CSR, organizational culture, leadership through change, and empowering the next generation of hospitality professionals. Known for her authentic and pragmatic approach, she brings insights grounded in real-world leadership and lived experience.
At EMEA CHRIE, Frauke will facilitate the Inspiring Women in Hospitality panel, guiding conversations that highlight leadership journeys, industry transformation, and opportunities for future talent.